OUCH unveiled its 2016 collection on the 25th of February, 2016 at the rooftop of BLD By Play in Lekki. Style influencers, fashionistas and other friends of the brand were on hand at the intimate event. The event which doubled as the finale for the OUCHMan 2016 search was hosted by the delectable Zina Anumudu and the dashing OUCH and Martini ambassador Bryan Okwara.
Award winning musician and the Voice Nigeria coach Timi Dakolo was also announced as the new brand ambassador. The night of exquisite glamour and style was attended by a host of stars and media personalities like Audu Maikori of Chocolate City Group, Adebola Williams, Noble Igwe, Ifeoma Williams, Victoria Kimani, Mai Atafo, Denola Grey, Shade Ladipo, Tewa Onasanya, Remi Adetiba, Swanky Jerry, Yomi Casuals, Danjuma and many others.