As part of the official launch of its new Olympic Milk campaign, Nutricima Limited has concluded plans to unveil Peter Okoye of the PSquare musical group as the face of the brand, Wednesday, a press release from the company stated.
The campaign is themed : ‘Winning with Olympic: The Healthy Choice.’ It also said its ‘best kept secret.’
Speaking on his deal as the new face of Olympic milk, ahead of the official unveiling, Peter explained that he felt honoured being the ambassador of the Olympic Milk. “Among thousands or perhaps millions of people in the entertainment industry, I feel honoured to be chosen as the brand ambassador. I am ready to push the brand to the next level because it’s really worth it. It means a lot not just to me but also to my fans. If a brand isn’t worth it I have nothing to do with such brand. The fact that I am ready to work with this brand is an indication of its topnotch quality.”
Nutricima, the makers of Coast, Nunu, Olympic milk and other nutritious food drinks, said its choice of the award-winning Hip-hop Star is premised on the fact that his qualities perfectly portray the essential goodness offered by the brand including vitality, fitness and health which Olympic milk offers to youths, adults and families in Nigeria.
Nutricma is wholly owned by Milk Ventures (U.K.) Limited with equal contribution by PZ Cussons (International) Plc U.K. and Glanbia Plc., Ireland.