Nigerian singer, Wizkid has been reported to have hit big with the 2016 deal he signed with RCA Records which remains the biggest music deal yet by an African music act.
According to a report on the official website of the Grammy Awards, Drake’s 2016 international hit One Dance, once the most-streamed song on Spotify was the stepping stone to set him on the path to becoming one of Africa’s biggest music export.
An excerpt from the report reads:
“Currently, Afrobeats is the next international sound sweeping pop music. Major stars like Kanye West and Rick Ross have all collaborated with Afrobeats acts. Drake’s 2016 international hit One Dance, once the most-streamed song on Spotify, featured Nigerian Afrobeats artist Wizkid, who would go on to sign with RCA Records in what became the biggest record deal ever for an African artist.”
The singer whose real name is Ayodeji Balogun has since been trending on Twitter as Nigerians take their turns to react to the reports
Grammy confirmed Wizkid’s Sony RCA deal is the biggest by any African act when we thought his $3M UBA deal was his highest, wonder how much he’s getting from Ciroc, Storm Model, Nike, Pepsi & other big brands he’s signed a deal with.
That guy is cashing out big big 💰💰.
— if my tweet pain you, drink sniper (@Sakpo007) January 7, 2020
Key word: biggest record deal in Africa, we dea for the same table no mean say we b mate
Wizkid my 🐐🐐🐐🐐🐐 pic.twitter.com/qC0yUrm7xl
— smlsherifdeen (@smlsherifdeen) January 7, 2020
“From Social Media To Streaming: 10 Moments That Changed The Landscape Of Music In The 2010s”
Headline 2: K-pop, Afrobeats And The Globalization Of Pop.
As far as globalization of Afrobeats is concerned, Wizkid’s collabo with Drake Changed the game forever. Respect the 🐐👌♥️ pic.twitter.com/AM7zo8eQft
— /\/\|)🌲 (@MiZtA_MD) January 7, 2020