Afrobeats sensation David Adeleke, popularly known as Davido, might be celebrated for his extravagant lifestyle, but behind the scenes, his elder sister, Sharon Ademefun, is diligently working to instill fiscal discipline. As the Chief Financial Officer (CFO) of Davido Music Worldwide (DMW), Ademefun recently offered a fascinating glimpse into her unique role during an appearance on The Morayo Show, candidly discussing how she manages her superstar brother’s wealth and attempts to reign in his luxury purchases.
The Weekly Financial Face-Off
Ademefun revealed that managing Davido’s finances isn’t a passive role. She conducts structured, weekly finance meetings with the artist, ensuring he’s fully aware of how his money is being spent. “Me and Davido sit and have a finance meeting every week because I think it is important for him to know how his money is being spent,” she shared.
However, putting the brakes on Davido’s well-documented penchant for luxury isn’t always easy. Despite her direct appeals, such as “David, please, no more cars” or “No more jewelry,” the OBO often finds a way to acquire new lavish items. “24 hours later, you know how they normally say it, ‘2 to 3 business days’, I’ll just see on the blogs. This latest car,” Ademefun humorously recounted, highlighting the challenge of curbing a superstar’s spending habits.
From Sibling Squabbles to Professional Structure
Sharon’s involvement in Davido’s career dates back to its nascent stages, making her current CFO position a natural evolution. She explained that their relationship, while deeply familial, has always included a healthy dose of friction, especially when it came to holding Davido accountable. “The problem is that me and David were always fighting. If other people can’t tell him, me I’ll tell him,” she stated, underscoring her fearless approach to challenging her brother.
This candid dynamic proved crucial in formalizing their professional partnership. After pursuing their individual paths for a time, Sharon now applies her business acumen to bring structure to Davido’s empire, making their operational relationship “more official.”
Navigating Logistics and Non-Disclosure
When pressed about the specifics of Davido’s immense wealth, Ademefun cleverly sidestepped the question, humorously declaring, “I’ve signed a non-disclosure agreement! I can’t confirm or deny!” This response highlights the confidential nature of her role.
Beyond the spreadsheets, Sharon also plays a hands-on role in ensuring Davido’s comfort and operational efficiency, particularly concerning his travel. She often intervenes when cost-cutting measures by the management team risk compromising his experience. “If you book him on an airline that doesn’t have a good first class, he can get to the airport and say, ‘Yeah, if you want me to go to an event, buy first class,'” she explained, confessing to having bought last-minute tickets many times to ensure his smooth travel.
Beyond Davido: Sharon’s Entrepreneurial Journey
Sharon Ademefun isn’t solely defined by her role in Davido Music Worldwide. She is also the founder of Body Politics, a clothing line born out of her frustration with the limited clothing options for women with diverse body types. Her brand champions inclusivity, offering sizes from XXS to 5XL.
With an eye on sustainable growth, Ademefun is cautious about expanding Body Politics too quickly. Her current focus is on refining and improving her existing offerings, promising more pop-ups and increased availability in the future. Her dual roles showcase a sharp business mind dedicated both to her brother’s empire and her own entrepreneurial vision.