Nigerian culinary icon and former Guinness World Record holder, Hilda Baci, has sparked widespread admiration online after a video surfaced showing her taking to the streets to personally invite customers into her restaurant. The celebrity chef bypassed traditional advertising to engage in direct, grass-roots marketing outside her Lagos-based eatery, My Food by Hilda.
A Hands-On Approach to Culinary Marketing
In the viral Instagram clip, Baci can be seen standing on the sidewalk, cheerfully waving down pedestrians and offering enticing lunch discounts. “Hello… It’s lunch time… I’ll give you discount,” she called out to passersby in the lighthearted video.
Her charismatic approach quickly paid off. What began as a quiet afternoon outside the establishment rapidly turned into a bustling service. After one gentleman accepted her warm invitation, a steady stream of curious onlookers and hungry pedestrians followed him through the doors.
Humility and Dedication Win Social Media Praise
Accompanying the video, Baci added a playful yet determined caption: “I mean I did say I’ll do whatever it takes.” Once inside, the restaurateur maintained her high-energy hospitality, personally greeting each new patron with enthusiastic welcomes and expressing her genuine gratitude for their patronage.
The video has since triggered a wave of positive reactions across various social media platforms. Fans and industry observers have lauded her work ethic, noting that despite her global fame, she remains grounded and deeply committed to the success of her business.
From Record-Breaker to Savvy Business Owner
Baci, who previously made global headlines by shattering the Guinness World Record for the longest individual cooking marathon, continues to find innovative ways to keep her brand in the spotlight. This latest street-side campaign highlights her versatility as both an elite chef and a savvy entrepreneur determined to elevate Nigerian cuisine.
Watch video below..