Don Jazzy has responded to claims that Mavin Records gives more attention and promotion to certain artists over others.
Speaking during a recent episode of the Crea8torium podcast, the music producer dismissed the allegations, stating that it would make no sense for a record label to invest money in artists and then refuse to support them.
According to him, artists under the label who release fewer songs often make those decisions themselves and are not being ignored by the company.
Don Jazzy also explained that feelings of insecurity, imposter syndrome, and overthinking sometimes make some artists believe their colleagues are receiving better treatment.
He said:
“We do see lots of comments that we do not prioritise some artists. But that isn’t true. It’s like I would just carry my money and just throw it away, just lock it inside somewhere. We obviously, invest in people to make us and themselves money.
“So, the idea that we would have artists and not want to prioritise them is not real. If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision. If the artist has 1 million songs and they want to release them, we can release them. Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things. But there is no such thing as prioritising one artist over another,” Jazzy said.