Popular television reality show Big Brother Africa also known as BBA, will not be coming off this year due to inability of the organizers of the show, Africa Magic and Endemol’s to get sponsorship for the show.
The Manager of Multi Choice Ghana, Anne Sackey, she confirmed to newsmen that they at Multi Choice Ghana have received notice from MNET that this year’s edition of Big Brother Africa will not come off.
She explained that MNET did not give them any reasons as to why they will not be doing the Big Brother this year, but then, she personally thinks it’s due to sponsorship constraints.
“They didn’t give us any reason though, but I think it’s mainly because of cash constraints as we all know the show is very expensive to put up” she said.
Anne Sackey continued that since the organizers don’t have a constant annual headline sponsor (s) for the show, it becomes difficult sometimes getting sponsors.
“They don’t have fix sponsors on the show. Every year the sponsor changes, sometimes it’s CocaCola, sometimes MTN and other companies from Ghana have sponsored before” she noted.