Beyoncé has secured the legal rights to trademark her daughter Blue Ivy’s name, officially concluding a 12-year legal dispute.
The victory was confirmed on December 31 by The Trademark Official Gazette, granting Beyoncé exclusive rights to her daughter’s name.
The legal battle began in 2012, shortly after Blue Ivy was born, when Beyoncé and Jay-Z filed for the trademark to prevent others from profiting off their daughter’s name.
Wedding planner Veronica Morales, who had been using the name “Blue Ivy Events” for her business since 2009, opposed the filing. However, in 2020, the U.S. Patent and Trademark Office ruled that the names were distinct, rejecting Morales’ objections.
Beyoncé renewed her trademark application in 2023, but faced another challenge when a Wisconsin boutique claimed the “Blue Ivy” logo. After the boutique failed to oppose the trademark, Beyoncé’s legal team proceeded, leading to the final approval.
Jay-Z had explained the couple’s decision to pursue the trademark in a 2013 Vanity Fair interview, saying, “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.”