Nene Aderibigbe, the mother of Nigerian Afrobeats sensation Ayra Starr, has taken maternal support to a new level by personally hitting the streets of Lagos to campaign for her daughter’s upcoming studio album, Starr Girl.
Popularly known as “Genzmummy” on social media, Aderibigbe shared a vibrant video on Instagram capturing the grassroots promotional campaign. She was accompanied by the singer’s sister and a dedicated group of women, all working together to rally public attention ahead of the project’s official release.
A Mother’s Blessing and Street Campaign
The street promotion combined faith, fashion, and creative marketing. Dressed in coordinated black outfits topped with matching purple headgear, the women marched through Lagos holding prominent placards. The signs proudly carried messages announcing the project, including one that read: “Stargirl album out on the 14th of August.”
Alongside the physical parade, Aderibigbe dedicated the musical project spiritually. In her social media post, she shared a heartfelt caption: “We declare starrgirl album to God in the name of the father and the son and of the holy ghost.”
Expanding Ayra Starr’s Global Footprint
The highly anticipated Starr Girl project marks the latest major milestone for the Mavin Records signee, following the immense success of her previous discography. Born Oyinkansola Aderibigbe, the singer rose to international prominence after her self-titled debut EP in 2021. Since her debut, she has consistently delivered chart-topping hits and critically acclaimed bodies of work, including:
- 19 & Dangerous (Released in 2021)
- The Year I Turned 21 (Released in May 2024)
Ayra Starr’s rapid ascendancy in the global music industry was further cemented when her 2022 hit single “Rush” earned a historic nomination for Best African Music Performance at the 66th Grammy Awards. With Starr Girl scheduled to drop on August 14, the unique street campaign led by her family highlights the strong, loving support system driving the Afrobeats star’s continued success.