In commemoration of the 2022 World Oral Health Day, Pepsodent, a leading global toothpaste brand endorsed by the Nigerian Dental Association is set to engage 1million children in Nigeria on the importance of oral health to people’s overall well-being and quality of life.
The children will be reached through the educational schools’ program with emphasis on the importance of brushing day and night. Free toothpastes and toothbrushes would be given to the children to facilitate their brushing habits.
L-R: Dr. Victor Nwabudike, Vice President, Nigerian Dental Association; Eva Ogudu, Category Manager Oral Care, Unilever; Dr. Mrs. Bola Alonge, Head of Dentistry, Federal Ministry of Health; Oiza Gyang, Beauty & Personal Care Marketing Lead, Unilever; Dr. Kolawole Obagbemiro, President, Nigerian Dental Association; Mrs. Soromidayo George, Corporate Affairs Director, Unilever; and Nwakanma Uche, Research and Development Director, Unilever at the 2022 Pepsodent World Oral Health Day Press Conference, held on Friday, March 18, 2022 in Lagos.
The theme for this year’s World Oral Health Day is ‘Don’t Wait Until It’s Too Late #TalktoaDentist.’ The aim is to help raise awareness to ensure people understand the importance of acting early, from the moment a problem arises. The World Oral Health Day is a yearly activity celebrated globally to increase awareness of the importance of maintaining good oral hygiene and educate the public on the major activities that help to ensure good oral hygiene.
In Nigeria, Pepsodent toothpaste has been at the forefront of driving conversations on good oral hygiene through initiatives that includes but not limited to Schools Program, Mobile Dental Clinics, Oral Health Education Conferences, and various consumer education and engagement across digital and traditional media.
Speaking during a Press conference to commemorate the day, The Corporate Affairs and Sustainability Director, Unilever West Africa, Soromidayo George, said, “In demonstration of our commitment to improving oral hygiene in Nigeria, Pepsodent has reached over 5 million school children by educating them on the importance of brushing twice daily and creating a 21-day routine for them to develop a habit of brushing first thing in the morning and the last thing at night. Free Pepsodent toothpaste and toothbrushes were given to the children to help facilitate their brushing habits.
On her part the Category Manager, Oral Care, Eva Ogudu, revealed that the brand, in partnership with the Nigerian Dental Association, will have mobile dental clinics in specific neighbourhoods across the country to provide free dental services to consumers and make Pepsodent toothpaste available to them to drive consistent brush twice daily communication.
The Head of Dentistry, Federal Ministry of Health, Dr Bola Alonge, joined other speakers at the event to encourage Nigerians to take their oral health seriously. “The government is working through the various healthcare systems in the country to make access to dentist commonplace to enable people improve on their oral health. We are also working with private sector through brands like Pepsodent to reach more people with enlightenment campaigns on importance of good oral health.” She said.
Pepsodent toothpaste endorsed by the Nigerian Dental Association is a brand that consumers can trust and delivers excellently on anti-cavity protection, fresh breath, and whitening brand promise