The Nigerian Idol musical reality show sponsored by the Bigi carbonated soft drink brand of Rite Foods, climaxed on Sunday, with Progress Chukwuyem emerging the winner of the 10-week electrifying performances by the top 12 contestants, thus clinching N100,000,000 (One Hundred Million Naira) worth of prizes.
It includes N30 million (Thirty-Million Naira), a new SUV, a Bigi branded refrigerator and a year’s supply of Bigi drinks, an EP and a music video, a weekend getaway from TravelBeta, and a DStv Explora fully installed with a 12 months premium subscription.
The 21 years old singer, songwriter, and performer, from Ika South of Delta State, defeated Zadok Aghalengbe, age 27, from Edo State, at the grand finale of the Nigerian Idol show on Sunday, 22 May, after a heated contest, as both demonstrated their musical dexterity with stunning acts that got the judges and audience thrilled with admiration, but to Progress’ favour, who was declared the winner with the highest vote from the 45 million recorded for the week. This was also part of the over 220 million votes recorded for the musical show, which started with the top 12 contestants, after a painstaking audition of over four million candidates.
While commenting on his victory, the Season 7 idol who was over-the-moon commended the Bigi brand from the stable of Rite Foods, for taking entertainment to an enviable height through the sponsorship, and for being refreshed through the 10-week show.
In her response, Rite Foods’ Brand Manager, Boluwatife Adedugbe, affirmed that the support from the Bigi brand is a way of connecting with its consumers, who are continually being rejuvenated by the sweet taste of its 13 variants, which are produced by the world-class and proudly Nigerian company.
According to her, the sponsorship of the musical show is one of the unflinching testimonies of the company’s relentless commitment to strengthening the Nigerian creative industry by discovering and nurturing young talents that will make the nation proud at global events
