Will.i.am has teamed up with Lexus Europe to design a Lexus NX car and he also dresses to impress for an appearance in the advert for the new motor.
The Black Eyed Peas frontman has mixed music with motors for his latest project by teaming up with Lexus Europe to design the Lexus NX, and he has now appeared in their advert for the sharply-style vehicle.
As well as his presence, he has also lent his voice to the commercial courtesy of a remixed version of his track ‘Dreaming About the Future’.
He said: ‘As a musician and an entrepreneur, I want my ideas and my presence to impact the world around me.
‘The team at Lexus applied the same vision to the ad – showcasing how the NX impacts the design of the world around it.’
The advert sees the singer appear on angled TV screens in a passing shop window before he emerges in the flesh from a faceted club, stopping in his tracks to admire the striking design of the NX as it drives past.
Alain Uyttenhoven, Head of Lexus Europe, praised will’s appearance in the ad admitting he ‘perfectly complements’ the company.
He said: ‘We wanted to bring our design philosophy for the Lexus NX to the forefront, transporting consumers to a world entirely built on revolutionary and striking design.
‘It’s an attitude that we apply to everything we do at Lexus- from the design of the car, to the innovative technology within. Will.i.am perfectly complements the world that we created, fusing our joint passions for progressive design and technology.’
As part of the NX Striking Angles campaign, Lexus has created a one off NX, designed exclusively by Will.i.am. The highly stylized car will be unveiled in Paris on 24th September, during the annual Paris Fashion Week.