Unilever Nigeria recently appreciated their consumers by giving out two brand New Cars through the just concluded Unilever-Shoprite Happy Shopper Celebration. The presentation of both cars to the winners took place in Abuja and Lagos at the Unilever Head office, Oregun.
The promo which was conducted in all the 10 Shoprite stores across the country ran for a period of four weeks, and was intended to celebrate ‘Naija Shoppers’ who purchased any Unilever product such as Omo, Knorr and CloseUp. With over 100,000 Shoppers participating in the promo, 53,500 shoppers won instant gifts, and 42 shoppers were randomly drawn for the grand prize. Two grand prize winners finally emerged from the southern and northern draws.
Mr. Manoj Dadcani, an Indian national based in Nigeria emerged the winner from the Southern draws, while David Matthew Ochola, a security operative in Abuja, emerged the winner in the Northern draws, both going away with brand new Mitsubishi cars. Speaking at the car presentation in Lagos, Manoj expressed his joy at emerging the winner; and stated “I have never believed in promos, but having emerged as a winner, it evidently shows that Unilever is a transparent and committed organization consistent in rewarding patronage”.
Also speaking at the presentation, Mr. Kalpesh Parmar, Customer Marketing Director, Unilever Nigeria Plc. revealed that the promo was done to actively impact the lives of their consumers and to encourage more patronage of their products. He also stated that “the activity was a resounding success, setting a new mark in joint business activations and collaborations with the customer while making shoppers and consumers smile”.
The Unilever National Modern Retail Manager Omotade Oke-Egbe, revealed that “the promo is one of several different promotions that is being organised monthly, with our key partners in trade (Shoprite). Shoppers have the opportunity to buy world class Unilever products at discounted prices and win fantastic prizes”.
The activity was conceptualized and executed in conjunction with the Shoprite business team and Unilever. Consumers are advised to be on the lookout for several upcoming opportunities to win with Unilever in Shoprite.