Nigerian Afrobeats star Tiwa Savage has highlighted the importance of artists fostering strong connections with their fans.
During a recent appearance on the Shopping The Sneakers podcast, Savage shared that cultivating genuine relationships with fans allows them to connect with various aspects of an artist’s life beyond the music itself.
She pointed out that fellow artists Wizkid, Davido, and Burna Boy have remained in the spotlight partly due to their strong bonds with their fanbase.
“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.
“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team,” she said.