‘Rihanna may have the vocal range of a dial tone, but her brand is booming.
Today saw the seductive songstress announce her latest fragrance, which this time is geared towards men.
Aptly titled ‘Rogue Man’, the scent follows the female-focal ‘Rogue’ which arrived last Fall.
See her elated announcement below…
FINALLY!!! #ROGUE for MEN is here September!!! I’ve waited years for this moment!! :’) pic.twitter.com/tjBLKD7tXU
— Rihanna (@rihanna) August 1, 2014
LADIES!!! This September wake up next to your man smelling like this!!! Makes you wanna steal his Tshirts #ROGUEMAN pic.twitter.com/HLqeeXb0bx
— Rihanna (@rihanna) August 1, 2014
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Once again, ol’ RiRi is quite the polariser. For, on the one hand, her narrative is everything wrong with today’s industry (see: minimal effort for maximum gain). Yet, on the other, we can’t but ‘Pour It Up’ and toast to her impeccable branding game.