Nigerian rapper and music executive, Olamide, has explained that being a record label executive is much easier for him than being an artist.
The YBNL boss explained that being an artist makes him understand the feelings and behaviours of the artists under his label.
Olamide spoke in a recent interview with popular YouTuber, Korty EO.
He said, “It’s way much easier for me being a music executive than an artist because I’m an artist so I’ve an understanding of the needs of creatives.
“I know the way we think, I know the way we see things. I know when we are in an element. I know when we want to run mad. I know when we are getting high on our supply. I know when we are getting high on the fame, life, money and success. So, it’s easier for me to deal with creatives. I try not to bite more than I can chew.”
On the controversy about rappers switching into singing, Olamide said, “You can’t box me and call me a rapper— I love music.”