According to a recently released study by EY, a global business and financial advisory firm, Nigerian bank customers have been rated the heaviest users of Automated Teller Machines in the world. The study also rated Nigeria as one of the top three countries whose bank customers use social media when making decisions on selecting a financial service provider. The study also shows that Nigerian bank customers have the highest banking sensitivity and are the second highest globally to close accounts based on poor experience.
EY’s Advisory Banking Sector Leader for Africa, Mr. Colin Daley said in a statement that they came to the conclusion after sampling 32,000 bank customers in 43 countries including Kenya, Nigeria and South Africa.
“Nigerian bank customers have the highest level of trust for primary financial service providers in Africa and second globally behind India. Twenty-four per cent of Nigerian customers have experienced a problem with their banks that required resolution. Seventy-two per cent of customers were either very satisfied or satisfied with the response that they received.”