Afrobeats sensation Joseph Akinwale Akinfenwa-Donus, popularly known as Joeboy, has shared his thoughts on why the genre has achieved global recognition.
Speaking in a recent interview with Zwart, the singer credited the outgoing and expressive nature of many Nigerians as a key factor behind Afrobeats’ international breakthrough.
He further highlighted the abundance of talent in the country, Nigeria’s large population, the power of social media, and the influence of Nigerians in the diaspora as major contributors to the genre’s worldwide success.
He said,
“Afrobeats is here now because it has been a long time coming. And there’s so much talent, it’s only right that we just spread it to the world. Thankfully, Nigeria has a very huge population back home and even in the diaspora.
“Naturally, we are very loud. That’s what they said. So, we are very out there. And, wherever we are in the world, we like to represent [our culture]. That also played a huge role [in Afrobeats gaining global attention]. And also, social media and the quality of music coming out from Nigeria.”