Pharrell Williams is playing more than the role of a friend as far as Gwen Stefani‘s new album is concerned. In fact, the 41-year-old musician and producer is seeking for sponsorship for the album after he was roped in to help the No Doubt frontwoman on her new solo album and has already been playing the pair’s new music to potential sponsors.
A source told The Sun newspaper: ‘Brands such as Apple, Beats by Dre and Adidas have had listens. He thinks they’ll make megabucks offers.’
The ‘Happy’ hitmaker has been the 45-year-old singer’s lucky charm in the past, working his magic on her smash hits including ‘Hollaback Girl’ and ‘Wind It Up’ from her previous solo albums, 2004’s ‘Love. Angel. Music. Baby’ and 2006’s ‘The Sweet Escape’.
And it seems that the pair may have reconnected while filming the seventh series of US singing competition ‘The Voice’ on which they are both coaches.
The mother of three was forced to premiere her comeback single, ‘Baby Don’t Lie’ in a rush on October 20, 2014 after the audio leaked to the internet over the weekend.
But with the help of Pharrell – who is also working with Cara Delevingne on her music career – Gwen is hoping to have a smoother journey with forthcoming tracks.