China’s foulest fortnight for air pollution in memory has rekindled a tongue-in-cheek campaign by a multimillionaire with a streak of showmanship who is selling canned fresh air.
Chen Guangbiao, who made his fortune in the recycling business and is a high-profile philanthropist, on Wednesday handed out soda pop-sized cans of air, purportedly from far-flung, pristine regions of China such as Xinjiang in the northwest to Taiwan, the southeast coast.
Air pollution is measured in terms of PM2.5, or particulate matter 2.5 micrometers in diameter, which are absorbed by the lungs and can cause heart and lung disease. The World Health Organisation recommends a daily PM2.5 level of 20 and says that levels greater than 300 are serious health hazards.
Beijing’s air quality frequently surges past a level of 500, and on January 12 soared to 755, the highest in memory.
“I go outside, walk for about 20 minutes, and my throat hurts and I feel dizzy”, Chen told Reuters in an interview on a busy Beijing sidewalk.
He handed out green and orange cans of “Fresh Air”, with a caricature of himself on them saying, “Chen Guangbiao is a good man”.
“Be a good person, have a good heart, do good things,” reads a message along the bottom of each can.
The 44-year-old entrepreneur, whose wealth is estimated at $740 million according to last year’s Hurun Rich List of China’s super-wealthy, is an ebullient and tireless self-promoter.
He is something of a celebrity in China, with more than 4 million followers on Sina Weibo, China’s most popular Twitter-like microblogging platform.