Since the infamous Elevator attack on Jay Z, Beyonce has been laying low.
However, ahead of her joint tour On The Run with husband Jay Z, the pop star is slowly making her way back into the limelight.
Her first port of call? Posing in a steamy shoot to
promote her new fragrance, Beyonce Heat Wild Orchid.
Turning up the heat! Superstar Beyonce, who has been keeping away from the limelight lately, has just unveiled her new fragrance campaign for Heat Wild Orchid, which lands in stores in August
Wearing a revealing feathered black dress slashed at the leg and chest, Beyonce, 32, shows off her svelte frame in the new imagery.
With her hair slicked back into a low bun and wearing natural make-up, Beyonce looks a million dollars promoting her £24.99 scent.
The fragrance, which lands in stores in August, describes itself as an ‘enticing, mouth-watering fragrance that emits a fierce, feminine energy.’
Created in collaboration with Firmenich Perfumer Honorine Blanc, it combines the scents of pomegranate, coconut water and boysenberry.
Just like her then! The fragrance describes itself as an ‘enticing, mouth-watering fragrance that emits a fierce, feminine energy’
Beyonce introduced her first fragrance, Heat, in 2010, followed by a collection of editions in the following years.
Her new fragrance campaign comes at the same time as news of weak ticket sales for her and Jay Z’s On The Run tour.
The married hip-hop superstars will start their first co-headlining tour together on June 25 in Miami, Florida.
The couple’s personal life got some negative exposure in May when Beyonce’s sister Solange was caught on video attacking Jay Z in an elevator after a Met Gala afterparty.