Legendary Nigerian singer 2Baba has officially unveiled a new management team, signaling a major shift in his career direction and future plans.
The Afrobeat icon shared the update on Instagram, stating that the decision was aimed at reevaluating and revitalizing his legacy within Africa’s dynamic entertainment industry.
In a joint press release, the new team praised 2Baba’s unparalleled impact on music, noting that his contributions over the past 30 years have reshaped Afro-pop and inspired a new generation of artists.
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba… This move reflects a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape,” the statement read.
It emphasized that the new team was specifically chosen to manage every aspect of 2Baba’s brand — from upcoming music releases and global collaborations to brand partnerships and international representation.
2Baba also shared his excitement about this new phase in his journey, saying:
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
The statement concluded by highlighting that the new management includes experienced professionals in music, branding, and entertainment law, and remains committed to authenticity, excellence, and social responsibility — key values that continue to define 2Baba’s legacy across Africa and beyond.